Hi. I’m Steve T. I am semi-old, but still active as a massage therapist and a musician. For over 50 years, I paid into Social Security, which was supposed to take care of me when I was this age. But I never played the financial game well, and my payments amount to “Social Half-Security” at best. If I want to have a half-decent standard of living, I have to do something else. Massage and music are great, but neither brings in a great income and neither are reliable nor sustainable. I finally got to a point where I am tired of being dependent on a physical job for my well-being and I knew it was time to get serious about internet marketing: right now.
I have dabbled with affiliate marketing for years, but never sold anything. To say my results were abysmal would be an understatement. I even built my own product in the happiness coaching space and had a podcast called 7 Minutes to Happiness for a few years. But the market spoke; I guess nobody wants to be happy badly enough to spend money learning how to do it.
So, I decided I was going to sell other people’s products. And it is a lot easier. They create the products. They handle customer service. They process the payments and refunds. So decided I was going to need coaching and found a great coach named James Fawcett. He shows up on a lot of leaderboards in the make money online space and now concentrates on his own products. His best is a semi-high ticket product called Breakout University.
I paid my money for Breakout University and started learning what to do. I started investing $200 per month in traffic and am growing an email list.
No matter how great an offer is, you have to have traffic. You can either generate it yourself or buy it. Buying traffic is faster and provides instant feedback. But you have to know what you’re doing or you can waste a lot of money. Part of me wants to “go big” and the other part wants to be careful. In other words, part of me wants to say, “Ready, fire, aim” while the other part wants to say, “Ready, aim, aim, aim, aim” and never pull the trigger. I guess that’s healthy because I end up somewhere in the middle.
All of us have fears when we begin affiliate marketing. My big one was, “What if I waste all of this money and effort for nothing?” So I kept half-assing it and trying to spend as little money as I could. My consequences: I didn’t make any money. In fact, I did over 200 episodes of my 7 Minutes to Happiness podcast, but got nothing tangible in return for it. The bottom line: unless you are brilliant at going viral, you have to spend money to make money.
Thanks to James’ coaching and my own sense of knowing it’s “now or never” for me, I am no longer afraid to spend money. I have a monthly budget for traffic. And I invest a little more into traffic every chance I get.
Which brings me to one of my most important epiphanies: it’s not spending money, it’s investing in your business. If you want to make any money at this, you have to spend money.
So, what does any of this mean to you and why am I here? It means I’m going to chronicle my journey in affiliate marketing. I’m going to tell you what I’ve learned. Hopefully, I will inspire you to start your own career in affiliaste marketing and do it right. And at the end of the next post, I’m going to tell you about the ultimate game-changer: MAP.
To Your Success,
Steve T
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